Margin strategy depends on your business model. High volume marketing focused operations with significant ad spend can compete on lower margins, 20 to 30 percent, to drive volume. Concierge or high touch clinics offering personalized care and premium service can charge higher margins, 50 percent or more. Most clinics find 40 percent a balanced starting point. Differentiate on service quality, expertise, and patient outcomes rather than trying to beat high volume direct to consumer brands on price.
marginstrategypositioning
