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Pricing Your Products

Set competitive prices for consultations and treatments.

19 articlesUpdated weekly
SOPJun 18, 2026

Set product pricing and margins

Open a product, pick a variant, and set your price by margin, profit, or markup. Your profit column is what reaches your account.

FAQJun 18, 2026

What margin is my account set to right now?

Accounts are pre loaded at roughly 40 percent margin across the board so you can launch immediately.

FAQJun 18, 2026

How do I change my pricing?

Select a product, or a specific variant within it, then set the price by margin, by profit, by markup amount, or by markup as a percentage.

FAQJun 18, 2026

What is a variant?

A variant is the same product in a different configuration, like a shirt in small, medium, and large, or in different colors.

FAQJun 18, 2026

Can I turn off a single variant of a medication without removing the whole product?

Yes.

FAQJun 18, 2026

What do the columns mean in my product pricing view?

Product Cost is what the medication costs.

FAQJun 18, 2026

Is the exam fee built into product pricing, or do I charge it separately?

Built in.

FAQJun 18, 2026

Does every patient checkout include an exam fee?

Yes.

FAQJun 18, 2026

What happens when a patient refills their prescription, do they pay another exam fee?

Yes.

FAQJun 18, 2026

What about synchronous visits, do they cost me extra profit?

No.

FAQJun 18, 2026

What margin should I actually charge?

There is no single right number because it depends on your positioning.

FAQJun 18, 2026

What pricing strategy makes the most sense for my model?

Margin strategy depends on your business model.

FAQJun 18, 2026

Should I push patients toward the 90 day supply?

Often yes, but with judgment.

FAQJun 18, 2026

How does GLP-1 titration work for new patients?

First time GLP users always start at the starting dose.

FAQJun 18, 2026

Why is some of my medication priced higher than what I see advertised elsewhere?

Because the protocols are written to best practice, not to the lowest possible price.

FAQJun 18, 2026

Can I set a discount code?

Yes.

FAQJun 18, 2026

Why does my actual profit not match what I expected after I applied a discount?

When you apply a discount code, it comes off the total transaction.

FAQJun 18, 2026

How do I give myself or my staff product at cost?

Create a discount code that matches your markup and restrict it to yourself or your team.

VideoJun 18, 2026

Set product pricing and margins (clip)

Watch how to set your price by margin, profit, or markup, and read your profit column.

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