Set product pricing and margins

SOPPricing Your ProductsUpdated Jun 18, 2026

Open a product, pick a variant, and set your price by margin, profit, or markup. Your profit column is what reaches your account.

A 40 to 50 percent margin is a safe place to begin, then adjust after you compare your market.

Open the Products page from the left navigation.

Products table showing 30 products with cost, shipping, exam fee, COGS, profit and retail columns

Select a medication, then open its variant from the dropdown. A variant is a version of the medication, for example a 30 day supply or a 90 day supply.

Products table with 5-Amino expanded showing two variants at 30 days and 90 days supply

Review the itemized costs. You will see cost of medication, shipping fee, and exam fee, which add up to the total cost of goods sold.

Product detail page for 5-Amino showing Variants and Pricing table at the bottom

Set your price using one of four methods. Set by margin, set a fixed profit amount, add a markup amount, or add a markup by percentage.

Set Pricing modal with Pricing Method dropdown open showing four calculation methods

Confirm the profit figure. The profit column is what goes into your account. Healthaide does not take a percentage of your markup.

Save the variant, then publish the product so the new price shows in the patient portal. Repeat for each variant and medication.

Note

Any discount you offer comes out of your profit column, not out of the cost of goods sold.